Problem: Devise a platform from which to spread the key messaging of #STAYPOSITIVE, #GETACTIVE and #BECREATIVE.
Solution: Designed and developed a Tumblr website, curating appropriate content from which to build an engaged audience.
In The Spirit Yoga Studio, Wine Lounge & Apparel Store
Problem: Establish an online presence to expand the studio’s audience by increasing its number of followers.
Solution: Set up Instagram and Facebook for the studio, establishing a consistent theme and brand personality.
Problem: Establish a strong brand narrative and consistent theme for the academy.
Solution: Redesigned the brand’s Instagram and YouTube pages to present a consistent theme and brand narrative.
Carlos “The Ronin” Newton
Problem: Establish an online presence to expand audience-awareness of Newton’s personal brand, while simultaneously extending that awareness to his newly developed marital arts academy, Newton MMA.
Solution: Set up Instagram, Facebook and Twitter for Newton, utilizing posts to educate viewers on Newton’s MMA history, establish his personal brand and promote the studio.
The Friends of the Greenbelt Foundation
Problem: Develop a more contemporary look-and-feel for the current online platforms, as well as extended reach to new audiences with more engaging content.
Solution: Established a consistent brand look-and-feel, as well as developed ongoing content styled contemporarily.
Problem: Redesign YouTube page to present a more contemporary look-and-feel.
Solution: Redesigned the brand’s YouTube page to present a more contemporary look-and-feel.
Ash L Music
Problem: Leverage existing platforms and redesign them with a more contemporary look-and-feel.
Solution: Redesigned the brand’s YouTube and Soundcloud pages to present a consistent theme and brand narrative.